“I believe people do their best work when they have room to build lives that light them up”
I’m a business educator, coach, late-diagnosed ADHDer, and entrepreneur who has spent more than 13 years exploring what makes businesses sustainable.
Like many of the people I work with, I didn’t build my business in perfect conditions.
I built my first business while raising two kids, figuring things out one experiment at a time, and learning that sustainable growth almost always looks different than the advice we’re told to follow.
After growing and selling that business in 2019, my work shifted toward helping other entrepreneurs build businesses of their own.
Today, I coach entrepreneurs, teach business planning programs through my local Small Business Enterprise Centre, facilitate workshops, review provincial grant applications, and help organizations create practical entrepreneurship education.
What I’ve learned is simple:
There is no single right way to build a business.
People don’t need another rigid blueprint, productivity hack, or marketing trend to chase.
They need practical education, thoughtful questions, and space to build businesses that reflect their strengths, values, goals, and lives.
That belief is behind everything I create — from coaching conversations and community programs to The Business Guidebook.
Because when more people can do meaningful work, support themselves, and build lives that light them up, I believe the world gets better.
You don’t need to have everything figured out to build a business.
Why I do this work
I believe everyone has a spark — the things that make them curious, creative, and excited about the work they do.
But life has a way of making that spark harder to protect.
Before becoming a business educator, I spent years building my own businesses, experimenting, getting things wrong, learning, adjusting, and slowly realizing there wasn’t one “right” path I was supposed to follow.
After selling my first business and coaching hundreds of entrepreneurs, I started noticing the same pattern:
The most thoughtful, creative people were often the ones questioning themselves the most.
They didn’t need another formula, productivity system, or person telling them exactly what to do.
They needed practical education, thoughtful conversations, and support making decisions that fit their goals, values, and real lives.
That’s why I teach business differently.
I believe meaningful businesses are built through curiosity, experimentation, and honest conversations — not pressure, hustle, or pretending to have it all figured out.
My goal is simple:
To help more people build businesses that support them financially and give their spark room to grow.
Real Life Is Celebrated Here
Businesses are built by humans, not robots.
Around here, real life is part of the conversation.
Sometimes there’s a dog barking, a kid saying hello, someone joining from their car between appointments, or a plan changing because life happened.
That doesn’t get in the way of meaningful work.
Because business decisions are connected to real lives — our energy, responsibilities, values, goals, relationships, and the future we’re trying to create.
Whether we meet through coaching, a workshop, a community program, or a conversation online, my hope is the same:
To create spaces where people can ask questions, explore ideas, and build businesses that fit the humans behind them.
I’ll bring thoughtful questions, practical education, and years of entrepreneurship experience.
You bring your ideas, your curiosity, and the life you’re building.
I believe meaningful work and financial sustainability can exist together.
6,260+
Coaching Hours Completed
594+
Businesses Supported
102+
Learning Experiences Facilitated
Ready when you are
Starting or growing a business can feel overwhelming.
If you're feeling stuck, sorting through ideas, or wondering what to focus on next, a coffee chat is a low-pressure place to start.
There's no pitch and no expectation that you'll work with me. We'll talk about where you are, where you're hoping to go, and whether I think I'm the right person to help.
If I'm not, I'll happily point you toward someone or something that might be a better fit.
Book a time that works for you, grab your favourite drink, and we'll figure out the next step together.