Programs & Group Coaching
There isn't one right way to build a business.
What works depends on what you're trying to build, the people you want to work with, what your business needs to be sustainable, and what you want your life to look like alongside it.
That's the approach behind all of my business education.
You'll learn practical business concepts, ask questions, talk through ideas, and figure out how they apply to your business.
Because knowing more about business is useful. Knowing what to do with that information in your business is where things start to move.
Virtual Learning
Small Group Business Support
February - March 2027 / 8 Weeks / Live Online / Education + Group Coaching
Sometimes you don’t need another course or more business advice.
You need somewhere to bring what’s actually happening in your business, talk it through, learn what you need to understand, and figure out what makes sense from here.
Maybe you’re trying to decide what to focus on next. You have an idea you’re not sure what to do with. Something isn’t working the way you expected. Your business is changing and you’re trying to figure out what needs to change with it.
Or maybe there are just a lot of things you could be doing, and you’re not sure which ones actually deserve your attention.
That’s what this small group is designed to help with.
Part practical business education. Part group coaching. Built around the businesses in the room.
I’ll get to know you and your business and shape the education around what the group actually needs. We’ll spend part of our time learning practical business concepts and frameworks, and part of our time working through the real questions, decisions, ideas and challenges you’re bringing from your own business.
Together, we’ll figure out what makes sense for your business and turn it into clear, manageable next steps. Each week, you’ll have space to decide what you want to move forward with, and support as you put it into practice.
You’ll also have the opportunity to learn from the other business owners in the room — hearing how they’re thinking through decisions, what they’re trying, what’s working, and what they’re learning along the way. Sometimes someone else’s question is exactly what helps you see your own business differently.
This isn’t about keeping up with a predetermined curriculum or following the same plan as everyone else. The education is there to support where you want to go next, and the coaching gives you space to apply it to the business you’re actually building.
The goal is to leave each week with a clearer sense of what matters, what you want to focus on next, and support to keep moving forward in a way that works for you.
Why this approach?
Conversation over content
Sometimes the thing that helps most isn't more information. It's having a place to ask the question, talk through the idea, and figure out what makes sense for your business.
Learn with others
Business looks different for everyone. Learn from other entrepreneurs' questions, experiences, experiments, and perspectives — including the ones you wouldn't have thought to ask about yourself.
Practical education
Learn business concepts when they're useful, then apply them to what's actually happening in your business so you can make clearer decisions and figure out what to try next.
In Person Learning
Business Planning Course
October–December 2026 | Live Education + Coaching | Sarnia-Lambton, Ontario
Starting a business comes with a lot of questions.
Who are your customers? How do you know if people actually want what you're offering? What should you charge? How will you reach people? Will the numbers actually work?
The Business Planning Course gives early-stage entrepreneurs a place to work through those questions while building a stronger understanding of the business they're creating.
Together, we'll explore business planning, customer research, marketing, pricing, financial planning, and sustainable growth through practical activities, discussion, and real-world examples.
The goal isn't simply to complete a business plan. It's to understand your business well enough to make informed decisions as you build it.
The Business Planning Guidebook
I originally created The Business Planning Guidebook for this course because entrepreneurs don't need another business plan template. They need practical business education, thoughtful conversation, and the confidence to make informed decisions.
The guidebook continues to evolve alongside my teaching and coaching. Every cohort adds new questions, examples, activities, and ways of thinking about entrepreneurship.
Who it's for: Early-stage entrepreneurs
Next cohort: Tuesdays, October 6 – November 24, 2026 — FULLY BOOKED
Time: 6:00pm – 7:30pm EST
Length: 8 weeks
Format: Live interactive education + The Business Planning Guidebook
This course is currently delivered in partnership with the Sarnia-Lambton Economic Partnership.
SC+ Business Lab
October–December 2026 | Group Business Coaching | Sarnia-Lambton, Ontario
Once your business is up and running, the questions tend to change.
You might be trying to figure out what to focus on next. Something isn't working the way you expected. You have an opportunity you're considering, a decision you keep going back and forth on, or an idea you're not quite sure what to do with yet.
SC+ Business Lab is a place to bring those questions.
Rather than following a predetermined curriculum, each session is shaped around what's actually happening in the businesses in the room.
We'll talk through decisions, explore ideas, look at what's working (and what isn't), and use practical business concepts and different perspectives to help you figure out what makes sense to try next.
You'll also learn from the other businesses in the room. Sometimes someone else's question gives you a completely different way of looking at your own business — or brings up something you hadn't thought to ask yet.
The goal isn't to leave with more things to do. It's to leave with a clearer understanding of what deserves your attention and what you're going to do next.
Who it's for: 2026 Starter Company Plus grant recipients
When: October–December 2026
Format: Four 90-minute live SC+ Business Lab sessions
Location: Sarnia-Lambton, Ontario
2026 Cohort: FULLY BOOKED
I created SC+ Business Lab for entrepreneurs participating in Starter Company Plus. The 2026 program is delivered in partnership with the Sarnia-Lambton Economic Partnership for recipients of the Government of Ontario's Starter Company Plus grant.
Youth Business Workshops
June to August 2026 | Workshops + Coaching | Sarnia-Lambton, Ontario
Running a business is one of the best ways to learn how business actually works.
For the 2026 Summer Company program in Sarnia-Lambton, I designed and facilitate a series of interactive business workshops for youth who have received Summer Company grants.
The workshops are built around what participants are actually navigating as they run their businesses. We work through business planning, marketing, branding, pricing, sales, customer experience, money, and plenty of real-world problem solving.
Participants also receive individual coaching throughout the summer, giving us a chance to talk through what's happening in their businesses, work through questions and challenges, and figure out what makes sense to try next.
Who it's for: 2026 Sarnia-Lambton Summer Company grant recipients — FULLY BOOKED
When: June–August 2026
Format: Interactive business workshops + individual coaching
Summer Company is a Government of Ontario program delivered locally through the Sarnia-Lambton Economic Partnership.
Interested in applying for Summer Company in 2027? Contact the Sarnia-Lambton Economic Partnership for information about the next application period.
Business Programming for Your Centre
Looking for practical business programming for the entrepreneurs you support?
I work with business centres and economic development organizations to create and facilitate business education for entrepreneurs at different stages of business.
That might mean bringing in an existing program, creating a series of workshops around a specific need, facilitating a business group, or developing something new for the entrepreneurs you're working with.
Programs can include a mix of practical business education, facilitated conversation, hands-on activities, and coaching — depending on what makes sense for the group.
Topics can include business planning, customer research, marketing and sales, pricing, financial sustainability, decision-making, sustainable growth, neurodivergence and entrepreneurship, and more.
If you're planning upcoming entrepreneurship programming and think my approach could be a fit, I'd love to hear what you're working on.