Programs
Practical business education for entrepreneurs building businesses that support the work they love and the lives they want to live.
Virtual Learning
The Business Guidebook Program
January - February 2027 | Live Cohort & Private Coaching | Zoom
Who this is for: You're good at what you do. You're a therapist, consultant, creative, coach, tradesperson, artist, landscaper, or another experienced professional who's built a business around work you genuinely care about. The challenge isn't your expertise. It's that no one ever taught you how businesses work. Like many entrepreneurs, you've been figuring it out as you go. You've read books, listened to podcasts, watched YouTube videos, and followed experts online. Instead of feeling clearer, it often feels like everyone has a different opinion about what you should be doing. You don't need another person telling you what to do. You need a way to confidently decide what's right for your business.
Why this program exists: There are proven principles behind successful businesses. There isn't one perfect blueprint. Different businesses need different strategies because different entrepreneurs have different goals, values, clients, strengths, and capacity. Rather than teaching you exactly what to do, this program will help you understand how businesses work so you can confidently make business decisions that fit your business and your life. The goal isn't to build my business. It's to help you build yours.
What we'll explore together:
Over eight weeks, we'll explore the foundational concepts behind successful businesses, including:
- building a business around your goals, values, and capacity
- understanding your clients and what they truly need
- creating offers people genuinely want to buy
- marketing in ways that feel authentic instead of performative
- understanding why people buy, so selling feels more like helping than convincing
- pricing and building a profitable business
- creating simple systems that support long-term sustainability
- making thoughtful business decisions as your business continues to grow
What’s Included:
- Eight weeks of live online learning
- Two private one-to-one coaching sessions to apply what you're learning to your own business
- Digital copy of The Business Guidebook
- A small cohort designed for conversation, practical application, and personalized support
Investment (CAN): $797+hst
Interested?
Registration will be opening soon. If this program sounds like it could help you build a business that better supports the work you love and the life you want to live, I'd love to keep you updated.
Click I'm Interested to join the interest list. I'll send you the program details, registration information, and important dates as soon as they're available.
Joining the interest list doesn't commit you to anything. It's just a simple way to stay in the loop.
Why this approach?
Conversation over content
Get unstuck in real time instead of adding another course to your watch list.
Learn with others
Business looks different for everyone. Learn through shared experiences, different perspectives, and conversations that help ideas evolve.
Practical education
Learn business concepts you can apply — so you leave with clearer decisions, practical next steps, and experiments you can actually try.
In Person Learning
Business Planning Course
October–November 2026 | Program & Coaching | Sarnia-Lambton, Ontario
Before becoming a business coach and educator, I received a Starter Company Plus grant to launch my first business, later grew and sold that business, and have served on the Sarnia-Lambton Starter Company Plus grant review panel since 2019.
Over the years, one pattern has become clear: entrepreneurs don't need another business plan template. They need practical business education, thoughtful conversation, and the confidence to make informed decisions.
That's why I created The Business Planning Guidebook.
Originally developed for this course, the guidebook continues to evolve alongside my teaching and coaching. Every cohort, workshop, and conversation adds new examples, activities, and ways of thinking about entrepreneurship, ensuring the course reflects the real questions entrepreneurs are asking today.
Together, we'll explore business planning, customer research, marketing, pricing, financial planning, and sustainable growth through practical activities, discussion, and real-world examples. The goal isn't simply to complete a business plan—it's to build the knowledge and confidence to make better business decisions long after the course ends.
For entrepreneurs applying to the Government of Ontario's Starter Company Plus program, the course also provides a strong foundation for preparing a grant application.
Who it's for: Early-stage entrepreneurs
Next Cohort: Tuesdays, October 6 – November 24, 2026 FULLY BOOKED
Time: 6:00pm - 7:30pm EST
Length: 8 weeks
Format: Live instruction and a copy of The Business Planning Guidebook
Location: SLEP Board Room
Investment: Fully funded for eligible participants through the Sarnia-Lambton Economic Partnership (SLEP)
Additional Support: Depending on available program funding, participants may also have access to one-to-one coaching sessions throughout the course.
Registration: This course is offered annually our local business center and is currently fully booked. If you're interested in participating, I recommend joining the waitlist.
Summer Company
June to August 2026 | Workshops & Coaching | Sarnia-Lambton, Ontario
Since 2024, I've partnered with the Sarnia-Lambton Economic Partnership (SLEP) to design and facilitate interactive business workshops for Summer Company participants and provide one-to-one coaching throughout the summer.
The workshops are built around practical entrepreneurship. Participants explore what they want to get out of the summer and develop the skills, confidence, and tools to move toward those goals. Along the way, we cover business planning, marketing, branding, pricing, sales, customer experience, and plenty of real-world problem solving.
Who it's for: Ontario students (ages 15–29) returning to school in the fall **FULLY BOOKED
When: June–August (annually)
Format: Custom-designed interactive workshops + individual coaching
Investment: Fully funded through the Government of Ontario. Participants receive business education, one-to-one coaching, and a $3,000 grant to launch and operate a summer business.
Interested? Summer Company is delivered through local Small Business Enterprise Centres and business centres across Ontario. Contact your local centre to learn about eligibility and application dates.
Interested in Bringing This Work to Your Community?
Business education works best when it creates conversation.
I collaborate with organizations, entrepreneurship programs, communities, and event hosts to create practical learning experiences that help entrepreneurs make clearer decisions and build sustainable businesses.
Whether you're looking for a workshop facilitator, program partner, speaker, podcast guest, or a thoughtful conversation about supporting entrepreneurs, I’d love to connect.
My work explores topics like:
→ sustainable entrepreneurship
→ neurodivergence and business
→ ethical marketing and sales
→ decision-making and confidence
→ building businesses that support real lives
Every collaboration is designed around the people in the room — because there is no single “right” way to build a business.